For those who don’t know, Dming is a term that refers to sliding into someone’s DM. This strategy has become quite effective for those who don’t shy away from challenges. Some have used this strategy for a romantic connection, friendship, networking opportunity, or other reasons. If you’re in real estate and are looking for a strategy to grow your network and increase sales, DMing is an effective approach. We talked to award-winning Dallas real estate broker Chris D. Bentley to learn more about DMing as a strategy.
A Bit of Background
Chris D. Bentley is the founder of Bentley Fine Properties. He is a Dallas real estate expert and self-published author of four ebooks on Amazon.
ChrisBentley has become famous as Dallas’ most aggressive real estate magnates. His audience in social media is also quickly expanding as he regularly posts videos and other content that lets people experience what it’s like to become a real estate broker.
ChrisBentley has also amassed a series of accomplishments. He was voted Voted D Magazine’s Best Realtor in 2017, 2018, 2019, and 2021. He was also listed #13 on Top 20 Dallas Realtors on Social Media in 2018 and 2019.
DMing as a Strategy
DMing is by far the best networking opportunity of this decade. Unlike traditional approaches, this strategy gives you a chance to connect with your target audience and communicate value.
DMing on Instagram is also one of the most under-utilized networking strategies. Yet, this strategy can get you in front of famous celebrities, CEOs, and just anyone. The goal is not to appear creepy or aggressive. You just want to get the right response.
How to use DMing as a Strategy
The first step is to update your profile. Ensure that you have a professional image and the right keywords in place. ChrisBentley states that your profile alone increases your chances of getting a response. The second strategy is to identify the right Instagram accounts to target. Take time to search for the right leads on Instagram. You can do that by searching for hashtags related to real estate or using your location or user search.
Once you’ve found the right leads, do some digging about your target audience. Learn about the likes, dislikes, and other activities on the app. Now that you have a bit of information, you can craft your message. According to Chris, the goal is to communicate value. If you want the person reading your text not to dismiss your message as spam, you have to show them that you know what they need and you can help them.
To Conclude
DMing is a tactic that can give you an edge over your competitors. It lets you communicate your value proposition to your target audience. When you do it right, you will manage to expand your network, which is integral for real estate. Chris points out that this strategy requires you to be patient and confident. You may send 100 DMs and get only two responses. That should not discourage you. Just keep at it and do your best.